Art & General Information

General Information


The first paper proof/e-proof is at no charge. Additional proofs may incur a $12.50 (G) charge for each revision after the first revision. Production time begins after the faxed/emailed approval of the proof has been received.

Pre-Production Proofs

All pre-production proofs are billed at end quantity price, plus $20.00 (G) and normal set-up charge. Production time begins after approval of the proof is received.


Random samples are available at no charge up to $10.00 (C). Any samples above that amount will be billed at end quantity pricing. We will advise if the request is chargeable prior to shipping.

Spec Samples

All spec samples are at end quantity price plus $20.00 (G) and normal set-up charge. Regular production time applies. Not available on Hot Stamp/Foil printed items.


We provide product virtual images at no charge within 48 hours of receipt of the request. The first virtual will be at no charge. Any additional time on revisions over 15 minutes or recreation of art may incur an art charge of $40.00 (G) per hour. We will advise if the request may be chargeable.

Standard production time for 1 color, 1 location imprint on catalog quantities:

All items except Sharp Minds Games:

  • 5 working days without a paper proof.
  • 7 working days with a paper proof.

Sharp Minds Games:

  • 7 working days without a paper proof.
  • 10 working days with a paper proof.

2 Day Rush

Add 25% upcharge. Available on: Activity Books w/Fun Stickers, Activity Books w/Temporary Tattoos, Adhesive Wall Calendars, All About Me, Coloring Books, Fun Sticker Rolls, Informative Bookmarks, Key Points, Keyboard Wiz, Mask Coloring Books, Shower Cards & Hang Tags and Post Ups.

4 Day Rush

Add 20% upcharge. Available on: ATM Pocket Registers, Better Books, Color Comfort Coloring Books, Planners & Trackers, Pocket Calendars and Pocket Sliders.

Rush Requirements
  • Order must be received by 11 a.m. CST to qualify for rush service
  • Art must be received at time of order. Artwork must conform to file and size requirements (see art information section)
  • Must have factory approval and stock availability
  • No art proofs available on rush service
  • Purchase order must contain all pertinent info needed to process order
  • Standard imprint colors only
  • No changes allowed to orders or art after processing

Set-up Charge

$35.00 (G) for all items, unless otherwise specified.

Repeat Orders

The first set-up charge is FREE on repeat orders. Each additional set-up is $20.00 (G). Be sure to include all logo information with every repeat order. Any artwork older than 2 years old must be resubmitted and subject to a new set-up charge. ARTWORK ALTERED IN ANY WAY IS NOT CONSIDERED A REPEAT ORDER.

Change of Imprint Colors

Requires a $30.00 (G) set-up charge per change.

Less than Minimum

Add $35.00 (G) for all items with first column pricing. The lowest minimum is half of catalog first column quantity.

Combined Quantity Pricing

Titles can be mixed and matched within the same product format to achieve quantity pricing. 150 pieces minimum per title.


Co-op programs are accepted, but must be approved in writing by the factory before orders are accepted. A copy of the catalog, brochure, or web page that features Better Life Line products must be submitted to validate the program. The co-op number must be on the order to honor the price. Please see handling charge section.

Unimprinted Products

Use next column pricing. Product is shipped within 2 business days.

Over / Under Runs

Standard orders are subject to 5% over or under runs. Custom orders are subject to 7% over or under runs.

Changes to Orders

Changes to orders MUST be in writing. Verbal changes will not be accepted.

Credit Card Acceptance

We gladly welcome Visa, MasterCard, Discover, or American Express for payment.

Returned Check Policy

A $45.00 service charge will be applied for all returned checks. Terms may be changed to prepayment with a cashier’s check or money order only for all future orders.


Terms are at Net 30 days with approved credit, if time for credit check allows. New customers will be asked to supply credit references and a deposit or full payment, if needed.


Please send in orders via fax or email (preferred). All orders must be received in writing to be processed. Faxed orders are accepted as original orders.


We cannot be responsible for errors that was incorrect when received.


Customer is responsible for all material and labor costs incurred prior to cancellation and will be billed accordingly. All cancellations must be in writing.


Any damage or discrepancy in merchandise count must be reported within 48 hours of order receipt or claim will not be honored. (Please read packing lists carefully)


Product cannot be returned without prior factory authorization. Unimprinted products may be returned within 90 days and may be subject to a 20% restocking fee. Imprinted products are not subject to return unless defective.

Art Information

Please provide all artwork in Adobe Illustrator (CS6/CC or lower) - AI, EPS, or vector PDF formats with all text converted to outlines. Artwork smaller than 3MB can be sent via e-mail.

All artwork supplied will be kept for two years.

An art charge of $40.00 (G) per hour may be charged to any order requiring alterations to artwork. We will contact you before applying any charges to orders. As a courtesy, the first 15 minutes will be supplied at no charge.

Offset & Screen
Available on All About Me, Bookmarks, Children’s Coloring Books, Coloring Book Minis, Color Comfort Coloring Books, Key Points, Keyboard Wiz, Fun Mask Coloring Books, Post Ups, Sharp Minds, and Shower Cards.

Hot Stamp Imprint

Available on ATM Pocket Registers, Better Books, Planners & Trackers, Pocket Calendars, and Pocket Sliders.

Add $35.00 (G) for Activity Book with Fun Stickers, Activity Book with Temporary Tattoos, All About Me, Bookmarks, Coloring Books, Key Points, Keyboard Wiz, Fun Mask Coloring Books, Post Ups, and Shower Cards. Not available for rush orders.

Add $50.00 (G) for Hot Stamp/Foil printed items: ATM Pocket Registers, Better Books, Color Comfort, Planners & Trackers, Pocket Calendars, Pocket Sliders, and Sharp Minds Games. Hot Stamp/Foil printed items that require a PMS Match will require additional production time to complete the order. Please contact factory for details. Not available for rush orders.

Contact factory for approval of artwork prior to placing an order. Orders that are approved will require an additional set-up charge of $35.00 (G) per color and a $.12 (G) running charge per piece for each color after the first. Two color imprints on coloring books are done at no additional cost, but will add 2-3 working days to production, depending on quantity ordered. If art does have a tight registration, there may be a $10.00 (G) charge applied.

Shipping Information

F.O.B. St. Cloud, MN 56301.  Please visit carrier websites for up-to-date transit maps.

Consignee Billing

A $5.00 (G) charge will be added to all orders requiring consignee billing.

Handling Charge

All orders will incur a handling charge of $7.50 (G) per order. Orders billed to customer shipping accounts will also incur this charge.

Drop/Split Shipments

A $10.00 (G) charge will be added for each additional address after the first, plus all applicable freight and handling.

U.S. Postal Shipments

Any order requesting U.S. Postal as a method of shipment will add $15.00 (G) handling charge plus the freight charge. This option is not available on custom dropship orders. This charge is waived if shipping to a military base.

All international orders will be supplied with proper shipping documentation at no additional charge. Please provide a valid UPS or FedEx shipper number and billing address for that shipper number.

Various packaging options are available. Contact factory for details.

© 2016 Better Life Line. All rights reserved. No part of the designs, contents or formats can be reproduced in any form without the prior written permission of the publisher. Any logos and designs in this catalog are examples and suggested applications and do not imply any endorsement by their owners. Our printing quality is exceptionally good, but we do not guarantee to match exact colors or details. Products are the property of the supplier until paid in full. Non-toxic crayons are imported from China. Products are continually updated; please visit our asi certified safe site:

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