Look for beyond typical customers:
Health stores, fitness centers and clubs are obvious customers for exercise and fitness products. However, other businesses are also good candidates: For example, corporations often sponsor running events and walk-a-thons. These events have goodie bags for participants and the public. An automobile manufacturer sponsored a marathon and ordered 46,000 Fitness & Exercise sliders for the grab bags.

Blend content to create the ideal product:
A major footwear company used information in the Walking For Your Health Pocket Slider as a base and then added content to advertise and promote their products. The slider was also customized in color and graphics to match in-store posters and promotion boards. The result was an effective promotional piece without the cost and time to research content.

When easy-to-mail and low cost are key:
A national health insurance company was seeking a product to send to new plan members. The criteria were: the product must fit in a #10 envelope, be educational and be cost effective because of the high quantities involved (approximately 200,000). They chose a Pocket Slider on nutrition for the mailing.

Government Agencies use these products:
A community health agency purchased 25,000 Good Nutrition Pocket Doctors. Expecting Mom and Healthy Baby titles also do well with these agencies. They appreciate that many titles are available in Spanish. School Districts are buying titles on Fast Foods, Great Snacks and Smoking. Emergency preparedness agencies and first responders are receptive to Homeland Security, Natural Disaster and Safety products.

Employee Awareness Programs:
Companies want to promote health and fitness among their employees because it's good business; healthy employees are tardy less often, have fewer sick days and are better employees overall. Products dealing with Blood Pressure, Healthy Heart, Cholesterol, Fitness and Exercise do especially well.

Products for Pharmaceutical Companies:
Pharmaceutical companies spend large amounts on advertising. The Message-Card Holder is a new way for them to reach customers. It has pockets to hold a doctor's appointment card and prescription as well as pages for notes. A supermarket chain uses the Medication Record Keeper Key Points to promote their in store pharmacy. The Senior's Health Organizer is also a good product for medical related industries.

Unusual Applications:
Consider attaching our product to a another product. For example, a Healthy Snacks Key Points to a healthy food product; or Car Care Key Points when a car is serviced. One company developed a slider about the nutritional aspects of its food products and attached it to the container.